There was a time when being a restaurant owner only meant that you had to bother about having the perfect recipes for your dishes, and keeping your customers satisfied always. Well, not anymore.
Restaurants that thrive these days are those that know how important restaurant content writing is. Also, knowing the importance of email marketing to their fan base, posts on social media, and the significance of good user-generated content is vital for their content marketing strategies.
Having a joint that’s always packed and busy goes a bit beyond just great restaurant content writing alone though. Here are 8 ways content writing for restaurants can greatly help your business thrive.
Publish Your Menu
A very enjoyable thing about restaurant content writing is the way you can create content effortlessly even with your menu items. With this, you have leverage against one thing almost every restaurant owner battles with, which is getting new people to come through.
A lot of people would rather not risk getting food poisoning or upsetting an allergy by trying out new dishes from a restaurant online. This is even more prevalent in cases where the owner knows little or nothing about restaurant content strategy.
Publishing your menu, sharing recipes, and also the main ingredients of your dishes online will make it easier for people to opt for your place over others. This is because they get to see what they would be buying before they do. This would also endear you to their hearts as it would help them trust you more. No one likes to spend money on food they can’t eat eventually, or one that sends them to the hospital, remember?
Share Interesting Recipes
The trick to this awesome marketing plan is that the recipes you share don’t always have to be yours. We would suggest though that you only share recipes for dishes you have on your menu, or for those you can make upon request.
This is a fantastic way to engage your customers, especially online. It’s also a great way to ensure that they would always want to visit your joint regularly.
Another catch to this, especially in this part of the world, is that you do not need a New York content marketing agency for such food copywriting at all. You can certainly DIY and explore available marketing channels at your disposal in the process as well.
Write About Upcoming Events
Do you host events regularly at your joint? How well does your outlet put out information about these events? Restaurant marketing is a strategic process and it not only requires high-quality content but smart marketing efforts as well.
Sharing information on upcoming events at your outlet can give you the following advantages:
- It creates an avenue for you to attract new customers; as such events highlight your place.
- It helps you to build an active subscriber base for your email newsletter, and sharpen your restaurant content writing skills as well.
- It can also help you increase your followers on social media as people would keep trooping to your page to catch the news about interesting upcoming events.
Content writing for restaurants is quite fun if you explore all your available options to the fullest, and this is another sure way to grow your fan base.
Write Your Restaurant News
One of our favorite content marketing strategies for businesses like this is fast food copywriting. This entails putting out some information that is unique about the outlet’s menu.
Everyone moves at such a fast pace these days, and people would surely love to have a place where they know exactly what’s available and what’s in their meals-to-go.
Information like unique promotions, menus points, celebrity customer visits, and others like this can be a great means of making your joint very popular without breaking the bank.
Behind The Scene Blogs
Yes, a lot of people think that food copywriting should only be about food, menu items, recipes, ingredients, and all things culinary only. But, you don’t need to confine yourself to this narrative, now, you know?
There are loads of interesting things that happen in these outlets daily, and you could start an interesting blog about yours.
Another interesting twist that could also feature prominently would be creating about us content for restaurant owners and staff. You could also have a favorite customer of the week section on your blog too.
You could also look to share insightful things that could make your customers better understand the way things run in this business. Some of these include how you find food providers, the intricacies of events hosting, the day-to-day lives of your staff and owners, and other interesting issues. As an alternative, you can launch restaurant podcasts and share them in your blog.
Serial Blogs
If your place is renowned for any dish, recipe, or special food, you could also make the most of this by creating a blog series about it.
This shouldn’t cost you an extra farthing as you can develop the content and grow the serial blog organically. How? The blog series should focus primarily on your renowned special dish or recipe, and you can have your specialized chef share interesting tips on it frequently.
Post Your Fun Contests
No one wants to eat or hang out in a boring place. Hence, you need to position yours as one of the best joints they can come to, and this applies to existing and prospective customers alike. You can do this by always sharing clips of fun activities happening there on your social media accounts.
This approach does have the same effects and advantages that your events provide though, but with a bit more consistency, a genuine everyday touch, and flair to it.
Work With Influencers
Whether you are a big chain of restaurants already, or just one tiny shop that just opened up by the street corner, you should never write off influencer marketing.
Find the most active and relevant influencers in your locality and engage with them to help promote your business. This may be through reposting your blog posts and making consistent posts on social media. You could also have an influencer write a fresh blog for you on their social media.
The aim is to tap into their vast follower-base and generate leads that would subsequently convert as well for your joint.
